Franchising > The Numbers
How much does it cost to run a Roosters Piri Piri Franchise?

Roosters Piri Piri franchises are very competitive in the market. Rather like our food, we offer a lot for a lot less. The total initial investment is dependent on factors including location, rent, and size of premises. As a general guide, the minimum investment starts from £135,000 (plus VAT).

The franchise agreement is for five years and renewed every five years (subject to terms and conditions). An important consideration in purchasing your first Roosters Piri Piri restaurant is how to finance your investment. An ideal arrangement is to have 70% of the total capital requirements available in cash and sufficient collateral to obtain funding for the balance. You will also need to be credit worthy and have a good credit record to meet the the criteria.

Royalties and fees paid to the Roosters Piri Piri are based on net sales exclusive of VAT. The royalties are 4% to Roosters Piri Piri with 2% of it going into marketing and advertising. Franchisees in some markets may decide to increase the marketing fee percentage for local advertising purposes, should their need arise.

The Roosters Piri Piri building and materials package is streamlined so that money isn’t wasted on non-recoverable assets. All sites are subject to a full structural survey, as well as legal and local authority compliance. The interiors of Roosters Piri Piri restaurants are designed with scalability in mind; we put a framework and foundation for the brand which you and Roosters Piri Piri team will develop and grow with your business.

Investment in Lower Investment Medium Investment Large Investment
Franchise Fee £5,000 £5,000 £5,000
Deposit £30,000 £30,000 £30,000
Materials & Fittings from £135,000 Plus VAT from £165,000 Plus VAT from £195,000 Plus VAT
Marketing / Advertising 2% of Total Sales 2% of Total Sales 2% of Total Sales
Management Services 2% of Total Sales 2% of Total Sales 2% of Total Sales
Rent & Running costs Dependent on location Dependent on location Dependent on location
Insurance Dependent on location Dependent on location Dependent on location


The table above only serves as a guide to the variable amounts of investment required. Costs will vary in relation to the physical size of the restaurant, and results of any structural survey and planning. The above figures exclude any relevant lease fees, legal fees, stamp duty and property acquisition/negotiation fee.